Brand usage guidelines
The ThinkMarkets brand is a regulated financial services brand. How you represent it directly affects client trust and our regulatory standing.
Logo usage
- ✓ Use only official logo files from the partner portal
- ✓ Maintain minimum clear space around the logo
- ✓ Use the correct logo variant for light and dark backgrounds
- ✗ Do not stretch, rotate, recolor, or add effects to the logo
- ✗ Do not combine the logo with other brand marks
- ✗ Do not use outdated or recreated versions of the logo
Brand colors
When referencing ThinkMarkets in your own materials, use our official color palette. Do not approximate or substitute brand colors.
Approved messaging
When describing ThinkMarkets, stick to factual, verifiable claims. Approved messaging includes:
- ✓ "Multi-regulated broker" (FCA, ASIC, FSCA, etc.)
- ✓ "Tight spreads from 0.0 pips"
- ✓ "Access to 4,000+ instruments"
- ✓ "Award-winning trading platforms"
- ✓ "Segregated client funds"
All claims must be current and verifiable. Check with your account manager if unsure.
Compliance requirements
These are not optional. Financial regulators worldwide require that marketing for leveraged products includes specific disclosures and follows strict standards.
Mandatory risk warnings
Every piece of marketing content that promotes ThinkMarkets trading services must include the appropriate risk warning. This applies to web pages, social media posts, emails, videos, banners, and any other promotional material.
REQUIRED RISK WARNING (example for FCA-regulated entity):
- ! Risk warnings must be prominent, not hidden in footnotes
- ! Font size must be legible (no smaller than surrounding body text)
- ! Loss percentage must be the current figure from ThinkMarkets
- ! Warning must appear before or alongside any call-to-action
Balanced and fair presentation
Regulators require that financial promotions present a fair and balanced view. This means:
- ✓ Benefits and risks must be given equal prominence
- ✓ If you mention potential profits, you must mention potential losses
- ✓ Past performance disclosures are required when showing historical data
- ✓ “Past performance is not indicative of future results” must accompany any performance data
- ✗ No claims of guaranteed profits or guaranteed returns
- ✗ No misleading claims about ease of trading
- ✗ No cherry-picking profitable trades while hiding losses
- ✗ No pressure tactics or urgency-based marketing (“Act now or miss out”)
Content standards
What you say and how you say it matters. These standards apply to all content created in connection with your ThinkMarkets partnership.
✓ Approved content
- ✓ Factual descriptions of ThinkMarkets services and features
- ✓ Educational content about markets and instruments (with disclaimers)
- ✓ Verifiable regulatory information (license numbers, entity names)
- ✓ Award citations with proper attribution and dates
- ✓ Platform features and tools descriptions
- ✓ Spread and commission information (with "from" qualifier)
- ✓ Genuine client testimonials (with compliance review)
- ✓ Comparisons that are fair, accurate, and verifiable
✗ Prohibited content
- ✗ Claims of guaranteed profits or income
- ✗ Describing trading as "risk-free", "safe", or "easy money"
- ✗ Specific profit claims ("Make $5,000 per week")
- ✗ Implying trading is suitable for everyone
- ✗ Providing personal trading advice or signals (unless licensed)
- ✗ Making false or unverifiable comparisons with competitors
- ✗ Using scare tactics or FOMO-based marketing
- ✗ Implying a relationship with ThinkMarkets beyond your partnership
Prohibited terms and phrases
The following terms must never appear in any marketing material associated with ThinkMarkets. Using them violates regulatory requirements and will trigger a compliance review.
Digital marketing rules
Specific rules apply to paid advertising, social media, and email marketing. Violations in these channels are the most common reason for partner warnings.
PPC and paid search
- ✗ No bidding on ThinkMarkets brand terms including “ThinkMarkets”, “ThinkTrader”, “Think Markets”, or misspellings
- ✗ No using ThinkMarkets in display URLs
- ✗ No ads that could be mistaken for official ThinkMarkets ads
- ✓ Generic forex and trading keywords are permitted
- ✓ Landing pages must include risk warnings
- ✓ Ads must comply with platform policies (Google, Bing, etc.)
Social media
- ✓ Clearly identify yourself as a ThinkMarkets partner, not an employee
- ✓ Include risk warnings on posts promoting trading
- ✓ Use #ad or #sponsored where required by platform rules
- ✗ Do not create accounts impersonating ThinkMarkets
- ✗ Do not use fake testimonials or fabricated screenshots
- ✗ Do not post screenshots of profits without loss context
- ✗ Do not run giveaways tied to account sign-ups without approval
Email marketing
- ✓ Recipients must have opted in to receive communications
- ✓ Every email must include a working unsubscribe link
- ✓ Clearly identify yourself and your relationship with ThinkMarkets
- ✓ Include the appropriate risk warning in every email
- ✗ Do not send unsolicited bulk email (spam)
- ✗ Do not purchase email lists
- ✗ Do not use misleading subject lines
- ✗ Do not send from domains that mimic ThinkMarkets
Regulatory obligations
ThinkMarkets operates under multiple regulatory licenses. The rules vary by jurisdiction. Partners must apply the correct disclosures based on the target audience's region.
FCA (United Kingdom)
TF Global Markets (UK) Ltd
- •Must display the loss percentage for retail CFD accounts
- •Risk warning must be prominent (not in small print)
- •Financial promotions must be fair, clear, and not misleading
- •No incentives (bonuses) can be offered to UK clients
- •Must include FCA registration number in disclosures
- •Crypto CFD marketing has additional restrictions
ASIC (Australia)
TF Global Markets (Aust) Ltd
- •Target Market Determination (TMD) must be referenced
- •Product Disclosure Statement (PDS) must be accessible
- •No misleading or deceptive conduct under ASIC Act
- •Leverage restrictions must be communicated accurately
- •AFS license number must be included in disclosures
- •Marketing must not target vulnerable or unsuitable audiences
FSCA (South Africa)
TF Global Markets (SA) (Pty) Ltd
- •FSP number must be displayed in all marketing materials
- •Must comply with FAIS Act disclosure requirements
- •Risk disclosures must be in plain language
- •No promises of specific financial outcomes
- •Marketing must not be misleading about product nature
- •Client categorization rules must be respected
Important: jurisdiction matters
ThinkMarkets holds additional licenses in other jurisdictions. If you are marketing to clients in regions not listed above (such as the Middle East, Asia, or Latin America), contact your account manager for the specific disclosure requirements. Using the wrong entity or wrong risk warning for a region is a serious compliance breach.
Prohibited activities
The following activities are grounds for immediate review and potential termination of your partnership. There are no warnings for some of these.
Trading advice without a license
Providing personal trading recommendations, signals, or portfolio advice requires appropriate regulatory licensing. Being a ThinkMarkets partner does not constitute a license to provide financial advice.
Impersonation
Do not create websites, social profiles, email addresses, or any communications that could be mistaken for official ThinkMarkets channels. You are a partner, not an employee or representative.
Spam and unsolicited outreach
Bulk unsolicited messaging via email, SMS, social media DMs, messaging apps, or any other channel is strictly prohibited. This includes purchasing contact lists and cold-calling.
Targeting minors
Marketing trading services to persons under 18 is absolutely prohibited. This includes advertising on platforms predominantly used by minors or using content that appeals primarily to children.
Self-referrals and fake accounts
Creating fake accounts, referring yourself under different identities, using bots to inflate metrics, or any form of referral fraud is strictly prohibited.
Marketing in restricted jurisdictions
Do not market ThinkMarkets services to residents of countries where we do not hold a license or where CFD trading is prohibited. Running ads without geo-targeting exclusions is not an excuse.
Marketing materials
We provide a full library of pre-approved assets. Using official materials is the fastest way to stay compliant and launch campaigns.
Use official materials from the partner portal
Your partner dashboard includes a full library of banners, landing pages, email templates, videos, logos, and social media graphics. These materials have already been reviewed and approved by our compliance team.
Custom materials approval process
Want to create your own marketing materials? You can, but they must be approved before use. Here is how the process works:
Submit for review
Send your draft materials to your account manager or upload them through the partner portal compliance review section.
Compliance review (2–5 business days)
Our compliance team will review for regulatory adherence, brand consistency, and accuracy of claims.
Feedback or approval
You will receive either approval to use the materials or specific feedback on required changes.
Launch
Once approved, you can use the materials. Keep approval records. Do not modify approved materials without re-submitting.
Consequences of non-compliance
We enforce these guidelines because regulators require it and because our partners' long-term success depends on it. Here is what happens when rules are broken.
Stage 1: Warning
- Written notification of the specific violation
- Required corrective action with a deadline
- Guidance on how to fix the issue
- Warning logged on your partner account
Most first-time, minor violations are handled at this stage. Cooperation and quick correction are expected.
Stage 2: Suspension
- Temporary freeze on commission payouts
- Referral links may be deactivated
- Access to marketing materials revoked
- Formal investigation initiated
- Timeline given for resolution
Applies to repeated violations, serious single offenses, or failure to correct issues from Stage 1.
Stage 3: Termination
- Permanent termination of partnership agreement
- Forfeiture of unpaid commissions
- All referral links permanently deactivated
- Access to partner portal revoked
- May be reported to regulatory authorities if applicable
Reserved for fraud, egregious violations, or repeated failure to comply after prior warnings and suspension.
Frequently asked questions
Can I create my own landing pages and banners?
Yes, but all custom marketing materials must be submitted for compliance review before use. Submit them through the partner portal or send them to your account manager. The review process typically takes 2 to 5 business days. Do not publish or distribute custom materials until you have received written approval.
What risk warning should I use?
The risk warning depends on the jurisdiction you are targeting. Your partner portal contains the current approved risk warnings for each ThinkMarkets entity (FCA, ASIC, FSCA, etc.). Always use the most current version as the loss percentage and wording are updated periodically. When in doubt, ask your account manager.
Can I run Google Ads for ThinkMarkets?
You can run paid search ads using generic trading and forex keywords, but you must not bid on ThinkMarkets brand terms (including "ThinkMarkets", "ThinkTrader", "Think Markets", or any misspellings). Your ads must not look like official ThinkMarkets ads, and your landing pages must include the appropriate risk warning. You also need to comply with Google's financial services advertising policies.
Can I share trading results or screenshots on social media?
If you share any trading results, they must present a balanced view. You cannot show only profitable trades. Any performance data must be accompanied by the disclaimer "Past performance is not indicative of future results" and the standard risk warning. Fabricated or manipulated screenshots are strictly prohibited and grounds for immediate termination.
What happens if I accidentally violate a guideline?
First-time, minor violations are typically handled with a written warning and a deadline to correct the issue. We understand that mistakes happen. What matters is how quickly you fix them. If you realize you have made an error, proactively reach out to your account manager. Self-reporting and swift correction are always viewed favorably.
Can I offer bonuses or incentives to attract clients?
This depends entirely on the jurisdiction. In the UK (FCA) and Australia (ASIC), offering bonuses or monetary incentives to encourage trading is prohibited. In some other jurisdictions, certain promotions may be permitted with prior approval. Never run incentive campaigns without first checking with your account manager for the specific rules in your target market.
Questions about compliance?
Your account manager can clarify any of these guidelines, review your marketing materials, or walk you through the rules for your specific market. When in doubt, ask first.